Zeithaml : Services Marketing: Integrating Customer Focus Across the Firm 7th Edition
RM450.00
Zeithaml : Services Marketing: Integrating Customer Focus Across the Firm 7th Edition
– Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
– Maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter.
– Includes increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.
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