Develop business students’ professional communication skills
Following in the wake of the digital revolution and the advent ofsocial media, business communication has been hit by yet another revolutionarychange: the rise of intelligent communication technology. In this 13thEdition of Boveé and Thill’s Excellence in BusinessCommunication, the most significant and recent technology-related changesaffecting the business world are thoroughly discussed. Not to be forgotten, thetext continues to emphasize the fundamental skills and principles of businesscommunication. Featuring practical advice, time-tested processes, andreal-world examples, Excellence in Business Communication isthe premier text for honing and developing business students’ essentialcommunication skills.
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