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- This text incorporates over 100 real-world examples into the flow of the text (rather than as segregated boxed features) to highlight the application of microeconomics to real managerial and public policy decisions.
- Key terms are defined in margins throughout the book and in the glossary. Concept links are also included in margins to promote awareness of an idea previously introduced in the text.
- Chapter on behavioural economics incorporates findings from psychology into descriptions of how consumers and firms make decisions, so that students can see how real-world consumers and firms behave (Chapter 19).
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