M: Advertising, 4th Edition by Arens
Overview
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
Related products
-
Marshall: Accounting: What the Numbers Mean 13th Edition
RM450.00 – RM547.00 -
Daft : Management 14th Edition
RM80.00 – RM130.00 -
Cavanaugh: Human Development: A Life-Span View, 9th Edition
RM80.00 – RM99.00