- New coverage focuses on the emerging role of big data in social research, a technique still in development.
- Each chapter opens with a “What do you think?” puzzle that immediately helps students connect and engage with key topics. The puzzle is answered using concepts covered in the chapter.
- Reflecting the latest trends in American behaviors, demographics and opinions, General Social Survey (GSS) data has been updated throughout.
- Numerous new non-American examples have been added to better illustrate the global use of social research.
- An all-new section is devoted to demographic analysis.
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