White : The Management of Technology and Innovation, 3rd Edition

RM80.00

White : The Management of Technology and Innovation, 3rd Edition

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization’s overall success.

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