Sekaran & Bougie : Research Methods For Business: A Skill Building Approach, 8th Edition, Asia Edition

Sekaran & Bougie : Research Methods For Business: A Skill Building Approach, 8th Edition, Asia Edition

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.