M: Advertising, 4th Edition by Arens

M: Advertising, 4th Edition by Arens

Overview

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.