Levy: Retailing Management 11th Edition

Levy: Retailing Management 11th Edition

• Focuses on key strategic issues, such as globalization, merchandise and store management, and corporate social responsibility, with an emphasis on financial considerations and practical implementation.
• Teaches social media and mobile channel usage for communicating with customers and enhancing shopping experiences.
• Offers fully interactive digital product companions (Connect, ReadAnywhere, Insight) and a multichannel experience that no other product offers.