Kotler: Marketing Management, Global Edition, 16th edition

Start thinking like a marketer with the gold-standard text for today’s Marketing Management.

Marketing Management, 16^th edition is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.

The book offers an extensive analysis of building and managing successful marketing campaigns, focusing on the decisions Managers face in alignment with company objectives.

Its reader-friendly content, universal practice applications, and reflection of recent developments make this book a must-have that will arm you with the knowledge and tools necessary for a successful career in the field