Grewal : Marketing 8th Edition

Grewal : Marketing 8th Edition

Designed to show today’s social, mobile and digital student population how marketing adds value and how firms maintain and rely on value for establishing relationships with their customers. Explores fundamentals and new marketing influencers and features comprehensive coverage, topics (social media and marketing analytics and ethics integrated). Connect combines course management, reporting, adaptive technology.  Deliver, personalize and measure your course with ease.