Gravetter : Research Methods for the Behavioral Sciences, 6th Edition

Gravetter : Research Methods for the Behavioral Sciences, 6th Edition

Overview

See how interesting experimental and nonexperimental research can be with RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition. Inviting and conversational, the text leads you through the research process from start to finish — using a step-by-step approach that emphasizes the decisions researchers make at each stage. Current research examples are selected to be of particular interest to students like you, and learning objectives help you focus on what’s important. Chapter after chapter, the authors’ “lecture in a book” style delivers clear explanations of topics that make this text easy to read and understand.