Armstrong : Marketing: An Introduction, Global Edition, 15th edition
Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn leaves students with a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, students get ample practice applying marketing concepts to real-world company scenarios
Related products
-
Daft : Management 14th Edition
RM80.00 – RM130.00 -
Cavanaugh: Human Development: A Life-Span View, 9th Edition
RM80.00 – RM99.00 -
Cavusgil: International Business – The New Realities, Global Edition
RM155.00 – RM250.00 -
Corey: Issues and Ethics for the Helping Professions 10th
RM80.00 – RM110.00